In pharmaceutical marketing, one of the key activity for engaging the doctor and building his/ her connect with brand is the detailing by the Sales Reps. Pharmaceutical companies spend huge amount of money in developing the relevant message, attractive delivery mechanism and effective sales force to make the final delivery.
Each stage make use of well thought out and tested methodologies and tools arrive at an efficient communication delivery output (Detail Aid). We go beyond traditional research techniques and make use of laddering techniques, maxdiff analysis and simulated clinic testing of final prototypes arrive at the final output.
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