i3RC has developed and refined Word of Mouth (WOM) meter surveys in Indian context. WOM METER (Brand Promotion Index) is a metric which offers a brand to measure the advocacy levels amongst its customers and the goodwill that will spread from this satisfied base.
The Indexed score can be calculated for a brand through various touch points like product, front end sales and after sales service experiences. This Index is useful for multiple sectors like automobiles, service industries like airlines, office products and consumer durable companies as it helps them track the performance of their Sales and Service departments which is crucial for market leadership.
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