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REVENUE POTENTIAL INDEX (PRICING)

REVENUE POTENTIAL INDEX (PRICING)

We at i3RC make use of multiple pricing research methodologies to offer most appropriate research solutions. The choice of pricing method depends on the objective of the study, the product category, the brand and its life-stage, etc. Often a combination of methods is used to arrive at most effective pricing decisions. We have also developed our own Pricing Research method that gives the Revenue Potential Index (RPI) and thus helps in identifying price point that maximizes the revenue as well as profit.

RPI helps identify price points for different marketing & business objectives

  • Market share maximizing – Gaining Share
  • Revenue Maximizing – Top line Growth

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